5 Questions to Enhance your Digital Marketing
It is necessary for all companies and individuals to use marketing effectively in order to generate maximum traffic and leads for their business. There are so many platforms available to publish your content over but still it is hard to choose that which platform is the best and why your marketing strategy isn’t working the way you want it to work.
People who have the quality of identifying opportunity for their business very early and to implement them in business are the best people. They have the potential of making their business a brand in very less time with maximum exposure among audience. If you are struggling in identifying that why your strategy isn’t working then this article is perfect for you.
Here we have mentioned those 5 questions which if you ask yourself, you’ll get the answer that why your digital marketing strategy isn’t working so far. To make and measure digital marketing strategies, you must have advanced knowledge of digital marketing. There are several digital marketing courses available to learn digital marketing knowledge.
Question 1 : What Strategic Outreach Plan you are using ?
You can’t expect returns from the investment which you made in inappropriate platform or plan. A wrong investment is never going to give you expected returns.
There will be several questions in mind like should you invest your efforts and money in Content Marketing ? or in Youtube Ads ? Are there any chances of generating more sales and leads with paid advertising or should I invest in Email Marketing. There can be many thoughts like this in your mind.
The simple answer to this is, study your target audience. Your target audience will decide that which platform you are going to use. Don’t make mistake of investing in content marketing when your target audience are more in visual content.
Before doing any sort of investment, you must identify your target audience and also that what sort of audiences they are. Ensure that what you customers like and what they don’t.
Now it’s time to answer the 2 questions about this problem, make sure that you have identified your target audience and little more about their lifestyle.
- The method of promotion you chosen to reach your target audience is accurate or not. Have you choosen the wrong channel of reaching to the target audience or is it the right channel ?
- How you can make your plan better to generate more sales and leads ?
Question 2 : Hadn’t You Chosen Non-Buyers ?
This questions means that aren’t you targeting people who look into your service but never buy. They could be benefited from your business but they’ll never buy due to these such reasons :
- Less Availability of Time
- No Knowledge about your Service and its Usage.
- High Cost of Your Product/Service or Less Spending Capacity of Customer.
- Trustability Issue.
Majorly, all successful marketing campaigns are not only successful because of its marketing but also because of follow-up campaigns with the customer who showed interest but not bought it yet.
It is very shocking that around 80% of the marketers never follows up with the people who showed interest in their product or service. This is also a major reason that almost over to 80% leads are lost by businesses who forget follow-up process with their customers. You must realize your non-buying customers that how your products can solve their pain points. Customers always considers factors like customer support, alternative options, reviews, etc.. So, be prepared for this.
Question 3 : Are You Fulfilling the Expectations ?
A marketing plan is not strong until it matches to the emotional feelings of your customers. To capture the emotions of your target audiences you must know that that what are the expectations of your customers from your product/service. You need perfect knowledge about your customer. It is impossible to create value for your customer without knowing about the expectations of your customers.
Having knowledge about expectations of your customers help you in making better products and services and maintaining their quality. Having the information of customers expectations and requirements will also let you answer the most common and important question putted by customers, Why Should I buy from you ?
You can organize surveys for observing your customers and their requirements. The better you know your customer, the more you can serve them better.
Question 4 : Are You Making Relationships with Customers ?
For example, somebody buys your product. Let’s say that the product is a video editing tool for making education more fun and engaging.
Now after you sold the product, what are the next steps you are going to take. How you utilize this opportunity for making more sales in future. So, here you can create an educational content that will tell your customers about what are the addon things they can do with your products to make their purpose more interactive. Tell them how some other products can make their purpose better.
Setup an automated email campaign which will keep telling all your customers about how they can make their business better with use of your product or services. Don’t forget about reverting back to the queries sent by your customers. A better service is always the chance of better business.
Question 5 : Are You Learning from KPIs (Key Performance Indicators) ?
You need to be aware of CTR and LPCR. Here CTR stands for Click through rate and LPCR stands for Landing Page Conversion Rate. There is difference between CTR and LPCR. Keep tracking your marketing campaigns CTR and LPCR and the sources from where you are getting conversions. These will help you in making a better impression in future for your business.